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New York City, 2025 โ A Generation Z artist, designer, and musician โ known as Michael Caseau, was born on May 6, 1988 in New York. Deep emotional scars and a painful past started it all โ an endless pursuit to chase a vision, success and happiness.
Regularly celebrating what it means to dream: culminating a โyoung โnโ gratefulโ fantasy โ a pitch from the youth whom also share an awareness for all of lifeโs woes. The music label and production team finds their way through an organic artist approach, embodied through communication, spirit, love and awareness.
Michaelโs ethos to the music business is the realm of understanding the multi-faceted artist and CEO โ founding his firm, โyoung โn grateful,โ or simply, โYNG,โ Michael has amassed a variety of executive points including co-writing for Justin Bieber on one occasion, and briefly writing for Drake in his early career. The YNG brand newly developed a publishing company, โBy, Legacy Writers.โ Offering the labelโs master recordings and publishing to serve their life-purpose after 2099 โ at auction, and at the end of his career with hopes to donate all proceeds to multiple world hunger organizations.
Polarizing thoughts and ideas run through the various collections Michael has to offer, from โynITAโ to a heritage online-retail experience, โCaseau.โ Frontierโing a fine jewelry line, Caseau Bespoke and Daniel of Fifth Avenue, there are no gimmicks.
In 2019, he was given the opportunity to do a design-look-line with Chrome Hearts for a cross pattern jean co-collaboration with OFF-WHITE. The designs have been worn by Drake, Gunna and various other celebrity alike.
Beyond fashion, fine Jewelry and Consulting comes music production, assisting in a multitude of projects and executive producing them as well โ Michael, also responsible for the initial impact of Macklemore & Ryan Lewisโ single โThriftshop,โ a 2012 release, following multiple Grammy wins in 2014. Heading the digital marketing โ the hit song โThriftshopโ is now Diamond and โThe Heistโ has sold more than five (5) Million units in the USA.
In more recent years, spearheading the careerโs of various independent artists such as Phresher, Corey Finesse and Riff Raff โ Phresher was the only Hip-Hop artist featured on Eminemโs โRevivalโ with a remix featuring 2-Chainz, to which has various Billboard charts. Managing the production house of BlackNailz, Ty Dolla $ign and Eminem grace โFavorite Bitchโ on Music To Be Murdered By (Deluxe), Both albums have reached RIAA Platinum sales status.
โEverything I do has a purpose for the next friend I make, the next fan, all I have to do is put my head down and allow my best work to happen. Iโll do my best to secure my legacy. My story is teaching someone how to worry about their future.โ
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THE BRAND MATRIX: artistry and Design
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๐๐๐ITA
cอaอrอhอaอrอtอt x ๐๐๐ITA | โNot-Whiteโ Collection SF19
๐ฎ๐ณ๐ฝ๐บ๐ธ๐ฐ ๐ณ๐ฐ๐ฌ๐ฝ๐ฟ๐พ x ๐๐๐ITA | โTESTINGโ Collection FW19
๐๐๐ITA | โAll Things Seenโ Collection SS20
๐๐๐ฌ๐๐๐ฎ | โญโ๐๐๐ฌ๐๐๐ฎ ๐๐๐ฌ๐ฉ๐จ๐ค๐โจ1880
Caseau โ the namesake, became known in America from 1880. Heritage brands are deep within the last turn of the century, and vintage heirlooms. Bespoke to your taste: designing and manufacturing from the nineteenth century forward presents the ethos of Caseau Bespoke.
Daniel of Fifth Avenue is an American Bespoke Fine Jeweler that represents the mastery of gemology with an eye for unparalleled craftsmanship, value and modern spins on classic design. We create bespoke fine jewelry, sub-specializing in engagement and bridal.
Having over 100 years of combined experience diamond wholesaling, diamond cutting and manufacturing โ some of the most exquisite and delicate custom works come from our fifth avenue office.
Welcome to Y2K, where Cr meets atomic number 24 โ the first element in group 6: Computer-Aided Design firm, inclusive of various brands, 2000-Present.
Bespoke, 3D, 4D and Matrix Rhino works for modeling and high Jewelry, Industries and design commissions.
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The Most Grateful, herein, Young โN Grateful is an award winning, multi-platinum and diamond selling production collective, entertainment-media and venture capital group based in New York, NY. The production collective was formed to represent moral compass through gratuity and awareness as a way of life with respect for time, life and love. Providing music to retailer's through Empire Distribution and Universal Music Group โ YNG offers services inclusive of artist, songwriter, producer and engineer management; music publishing; touring; press; digital marketing; merchandising; radio; music label; executive production and consultation.